Notes and observations from a talk by MK Haley (Professor at UCLA, Disney rep) On Monday this week, I went to a seminar by MK Haley, Professor of UCLA, and representative of Disney (experience design.) ' Innovation in the Experience Economy." She talked about how creating experiences can be an important part of any sales, business, or marketing strategy, referencing The North Face Campaign: https://www.adweek.com/creativity/north-face-gave-these-shoppers-vr-experience-suddenly-got-awesomely-real-167900/ . I've been inspired by her guidelines; guides (POV), gossip (stories), and games (interactivity) which respectively becomes; ' make me aware, make me care, call to action '. These three key points are what's needed to build a great experience, so how can I translate these into education? That's what I'll continue researching this week. (PHOTOS TAKEN WITH PERMISSION- AUTHOR: MK HALEY 2019)
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